Businesses are becoming more dependent on digital marketing and brands alike. Digital marketing allows business to promote their business online, and digital marketing needs to be a more integral part of your business than ever before. While the big players are certainly leading the way and putting the most effort into digital marketing, the newer players are getting off to a fast start by taking ideas from the existing big players and making them a bit more affordable and convenient for the everyday user. Today, you will get 3 predictions about digital marketing in this article.
Top 3 Predictions about Digital Marketing
The rise of digital marketing is one of the biggest trends in the modern world. A decade ago, the Internet was primarily a text-based medium. Now, however, it has become a place where almost anything and everything can be done. It’s safe to say that the future of digital marketing is bright, but it will also be an evolving area over the years to come. There are some massive changes on the horizon, and digital marketing is one of them. The following are the top 3 predictions of digital marketing:
Voice Search-Powered Devices
Most of you have android phones, and android phones have google assistants that communicate with you and follow your command. Similarly, voice search-powered devices like Amazon Alexa and google home devices like nest allow their users to communicate with them and complete command of them.
These smart devices create more opportunities for businesses to market their products or services to people. Amazon has already started cheaper kindle devices with marketing communication. Targeted Alexa ads are in the company’s pipeline, and other intelligent device companies are also planning for it.
Pandemic has given rise to online events, webinars, and seminars. Many people are attending online events to learn and gain knowledge. Interestingly, companies are taking these events as an opportunity to market their product and services. Many companies are investing in these events to reach a larger audience of the online audience. These events also provide accurate participants’ data that can help companies produce better marketing campaigns.
Video Marketing Is Growing
People prefer watching videos to reading an article. It was predicted that videos would account for 80 percent by 2020. Although this prediction cannot come true, videos are a powerful medium to engage the audience. Youtube has overtaken Facebook as the 2nd most visited site, followed by Google.
Video marketing can effectively boost engagement and customer appetite for the video show. Many companies have created youtube cannel to attract an online audience with the combination of live videos and helpful video content.
Digital marketing provides an excellent way for companies to target a larger audience on the internet. Anciently, digital marketing can only be done through social media platforms and websites. But it has been evolving with time. The predictions read above are teasers of the future of digital marketing. This field will serve surprise changes in the future.