The Broad museum (pronounced brode) finally opened downtown and it’s single handedly taken over the social sphere. Since my invitation to the opening night gala was obviously lost in the mail, I quickly took to my phone over a month ago and reserved two tickets for the first weekend I could get. So, this past Sunday we grabbed our camera and couldn’t wait to capture it all.
But, then an interesting thing happened…
As we made our way into the first room, we realized that not one single person there was in the moment or trying to have any sort of moving experience from this absolutely incredible art collection. And it really is incredible. The architecture of the building alone is a world wonder and it’s truly mind blowing that this collection is privately owned.
Instead, everyone there just wanted to take a selfie.
And, I mean who can blame them (us?) when you feel like you’ve fallen down the rabbit hole and landed on Jeff Koons tulips surrounded by Christopher Wool paintings.
And then you get to walk under a giant size table and chairs.
The art here is rather cheeky—playful if you will. It doesn’t take itself too seriously. But, it’s all very serious in the world of contemporary art. The Broad collection is among the most prominent collections of contemporary art that exists.
I spy Damien Hirst.
But, playful turned to annoyance when an entire family held up anyone from viewing an installation because they were making a live video of the family experiencing the museum as a birthday message—they even brought birthday signs to use as props. Sadly, they didn’t get it on the first take. Or the third.
Most of the big art exhibits I’ve been to do not allow photos and I’m always bummed out because of COURSE it makes for some fine Instagram material. But, having looked at it ‘from both sides now,’ it’s much better to experience art when selfies aren’t in the way.
A little tip—if you want to see the Infinity Mirrored Room, you must reserve special tickets for that early in the day. We were really disappointed that a general ticket isn’t enough and because I reserved tickets quickly on my phone, I didn’t see the fine print. I do look forward to visiting this museum again when the initial excitement wears off and it’s (hopefully) less crowed.
The Broad Museum. 221 S Grand Ave. Los Angeles, CA 90012