A Guide to Attainable Luxury

 
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Last week, I had the pleasure of sitting down for cocktails at the recently opened Sassafras with my friend Tricia Durrant, a Talent Executive at E!, who I work with just about every day of my life, (or so it seems lately). She books on-air talent for the network and I thought it would be fun to get some insider info from a publicity standpoint. Being that we are both Southern (sort of…Tricia calls Northern Virginia home), we got down and dirty over their Pimm’s No 1933 and a Sassafras Royale.

Molly and Tricia

Ok, I know you are a Talent Executive, but for those not in the biz, can you explain what that means?

I pursue and book on-air talent for the network…celebrities and experts that are promoting something (movie, TV show, book, etc).  The difference in what I do and the casting department is that the guests I book are non-paid…it’s strictly for their promotion. Whether it’s a celebrity for an E! special, E! News or for our Countown to Oscar show, I have my hands in pretty much everything here.

So, what’s the difference between a Talent Executive (also sometimes called a Talent Booker) and a Producer? As a publicist, we pitch them both, so I’d love to hear the ‘official’ difference.

A producer’s main job is to coordinate their entire show, so their focus is more broad than a talent booker. Their role is to coordinate the guest booking from start to finish. AT E!, I am always thinking bigger picture because I work on numerous shows. A booker will take suggestions and ideas related to talent to producers, but the producer is the ultimate decision-maker.

So who has the final say in who gets booked? Does one person make that decision?

No, many people have to sign off on every booking and often talent is approved by a head executive.

Sassafrass

Bar

So say I am an actor and want to get booked on E! News…can you give me any advice for bettering my chances?

We are obviously really about pop culture–so say for example you are on a TV show that may not exactly be our demo, if you have an upcoming project that is, that could be a way to get a booking (in other words, having mutliple projects). Or, if you’re dating Justin Bieber, haha. Also, we would rarely book anyone that didn’t have tape…meaning a past on-camera interview we can review.

What about for experts?

Having celebrity clients is first and foremost. And obviously credibility. We take great care in the experts that we use are really and truly experts in their field. We would also want to tape…it is very rare that we would book anyone without any on camera experience.

What is your advice for anyone looking to do what you do? And speaking of…how did you get your start?

I got really lucky…though I do work really hard. In college, I majored in broadcasting and started booking guests for our school’s late night comedy show. I had no idea at the time that it would be the start of my career! I moved to LA and gave myself a month to find a job and that job was a Talent Coodinator at E!. But…we were also in very differernt economic times. As for advice…relationships, especially with publicists are the most important thing in this business. Since I’m not working on a daily show, about 25% of talent bookings come from being pitched. The rest is from my seeking them out through publicists.

Tricia

And now a few unrelated questions…since you know I love restaurants and hotels…

Favorite place for work drinks in LA?

The Roof on Wilshire

Favorite LA restaurant 

Pink Taco 

Favorite hotel?

The Montage Laguna Beach

And since you do work in television…Favorite TV show?

Parks & Recreation and Happy Endings

Sassafras Saloon.  1233 Vine St.  Los Angeles, CA 90038.  323- 467-2800

What the &%$! Do You Do All Day?

May 13, 2012 | posted by Molly
 
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I rarely if ever talk about my job here because, well, it’s my job. It makes me happier to write about fun things to do when we all get a minute of down time. But, being that I keep getting asked that very question..what the heck do I do all day?, I thought I would try and answer through photos I took with Instagram during my week. As any publicist would agree, our job seems to dangle in the confines of the mysterious. From the outside, our daily tasks can seem frivolous, glamorous and “we’re not curing cancer here, people.” We are easy targets for jokes, yet appeared as #7 on the list of The Most Stressful Jobs of 2012 after an enlisted military soldier, police officer, firefighter and pilot. Am I the only one who thinks that is INSANE???? Insane and true. While stressful at times, I still love it and get to make a living doing some very cool things and going to some very cool places.

At the Sowden House for my client's wedding

As a celebrity publicist, I am there for the good, the bad and the ugly. Fortunately, the good this week was my client’s wedding. I attended as a guest, but my job consisted of negotiating which magazine was going to get the photos first, working with the photographer to get approval of the images before they were released, setting up the interview and just making sure everything went according to plan. Normal business hours do not exist in Hollywood. Most of this took up my weekend. But, the party was fun, wink.

Photo shoot for an upcoming issue of the Hollywood Reporter

On Monday, my day started with a half day photo shoot in downtown LA. It was for an upcoming Emmy issue, so I was pretty much in the company of greatness (look closely, I’m sure you’ll recognize these talented actresses). The shoot took place at the top of the restaurant Perch (I plan to go back for their jazz brunch and so should you!) and the view was AH-mazing. I even said to my client…”wow, we’re lucky this is our job today!” I assure you, not every week begins like this…

Katherine Jenkins and Mark Ballas with Musical Guest Kiss

During the season of “Dancing with the Stars,” I have to attend each show because there is a press line after each one. I’m sure by now your eyes are rolling, but I promise after three months of every Monday and Tuesday night, it starts to get a tiny bit exhausting. You’d think that I would at least get to watch the show from a prime seat, but no, it’s actually a very tiny cramped room with about 50 other people backstage on tiny televisions—it’s hardly the lap of luxury. Don’t tell, but occasionally if my client dances early in the show, I’ll sneak off with another publicist for a happy hour drink for the last hour (bad publicist!). Go #TeamKMark !  This isn’t actually from last Tuesday because last Tuesday I had…

The cast of "The Killing" and the creator Veena Sud

“The Killing” screening at The Academy. So, one of my colleagues covered ‘Dancing’ for me, while I met another client here. Academy screenings are for Academy members to view an episode and then have a Q&A panel with the cast (and then hopefully decide to nominate the actors for an Emmy!). I decided to sit outside during the screening and only watch the panel. Watching the panel is the fun part of my job. I don’t love what comes after…

I basically stand around for what feels like hours holding my client’s handbag while she mingles and receives praise from attendees. It’s just not fun. And, my feet hurt. Oh and I didn’t get home until almost 11pm. But, a big part of my job is making sure my client feels comfortable and at her best, so it makes me happy to know I am there for her.

I did, however, get a reserved seat on the back row with my name on it. Oh, the glamour!

The next day, I went with a client to The Late Late Show with Craig Ferguson. Talk shows are, surprise!…not very stressful and one of the best aspects of the job. I met my client there (rule numero uno—always get there before the client arrives!) and just made sure everything went smoothly. The taping ended at about 6pm and was on the same lot as “Dancing,” so I high-tailed it over to the other stage to finish watching the show and do the press line. Despite lots of nerves, we made it through to the semi finals. Whew! Two more weeks to go…

It seems like every week lately I’ve had a client on Extra, which tapes at The Grove. Part of the fun is that your client gets to dodge TMZ, paparazzi and tons of fans wanting autographs to take center stage in the middle of all the shopping. What’s hard about that? Well, thanks for asking! What’s hard is not going to all these fun places, but rather that my number one job is actually GETTING PRESS FOR MY CLIENTS. How do you do that you ask? Well, it’s not by being out of the office all day at talk shows! I actually have to sit at my computer and type out creative pitches to bookers, producers and editors. When do you do that when it seems like you always have to be in 5 million places at once running all over town in LA traffic, making sure to get everywhere ahead of your client with a smile on your face and a carefree attitude. Another great question. My answer?  Exactly.

Wardrobe for the InStyle shoot

Yay for Friday! My favorite day of the week. Like most, I usually try to take it easier on Fridays. But, this Friday I had a fashion shoot at the legendary Chateau Marmont for InStyle magazine. Oh the clothes! Gucci! Prada! Oscar de la Renta! Clap, clap, clap!  It would have been heaven had it not also been Upfronts, the big network presentation where the major broadcast television networks announce their fall primetime shows. Lots of my clients were awaiting news to see if they still had a job. Needless to say, I couldn’t be away from my phone/email for more than a few seconds all day. Everyone was a bundle of nerves, including me.

And my body decided to rebel against that stress and those nerves and gave me a severe 10 day (yes, 10 day!) migraine that would not quit. After lots o’ doctors, physical therapy and drugs, I’m happy to report that acupuncture made all the difference. Tomorrow is Monday again. Are you ready?? I say, Bring. It. On.

PS. Most mornings, I look at this little guy and think…can we trade lives for a day? Meet Bailey, king of my household. Can you blame me?

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