I am currently in the middle of a big book campaign for a client. It’s one of many book campaigns I have done over the years that falls into the “Advice, How-to, Lifestyle” sector. Let me first clarify—all of my clients have publishers, but these tips can work for someone who has self-published too. The big thing to know with books is that your publisher is likely not going to do as much for your book promotion as you think they will. A lot will fall on you and your book publicist—if you chose to hire someone independently. While I’m specifically talking about advice, how-to, lifestyle books (such as cookbooks or interior design), some of these ideas will still work for fiction. While there are obvious book promotion ideas such as emailing your friends, asking for reviews, and posting to your social media, below are 5 free ways to promote your book that not only work, but that I am doing now with clients.